Publisher SEO Best Practices

• Choosing Your Feed - Once you have completed writing your post, you can select which Feed you would like to publish the post to in the “Featuring” section. You can choose as many relevant Feeds on the site as you want.

How to use: On the “Choose Destination” drop-down, choose the Feed you want to feature the post to.

• Main Category/Label - For every existing Feed page within your sites, we have created a coupled Category (the Category names were taken from the Feed pages' titles).

• The category names are used to label your articles on the site, presented on top of the post-pages themselves.
  
  
  
  
• The post page’s labels will be linked to their coupled Feed page (main category of the post) and lead readers to them when clicked on. The label links will navigate the users to the Feed pages and boost the Feed page’s SEO power.

• Editing the URL - Having a short and relevant article URL is very important for search engine rankings. 
  • It’s essential to have only the most important keywords of the article within the URL. The URL is automatically taken from the heading of the post, which might be longer than needed. 
    ex: This URL https://www.lavidabaseball.com/from-the-hood-to-the-mound-frank-rodriguez-knows-his-worth/
    can be shortened to https://www.lavidabaseball.com/frank-rodriguez-knows-his-worth/)

   

• No Index Tag - The Voltax platform gives you the ability to decide if you want Google to index specific pages. This option has an SEO value by forcing Google to focus on the pages that you want the Google Bots to crawl and avoid those you don’t, such as:

• Low-quality or ‘thin’ pages that you don’t want to delete
• Pages created for other marketing purposes that you don’t wish search users to land on (ex: online versions of email marketing, landing pages for social media, etc.) 
• Any page that you want to hide from the general public (ex: a page that you only want people with a specific link to be able to find, such as an event landing page)
• User-generated content

How to use: Within the Publisher, choose your article and click on the “Article Customization” button. Then click on the “Do not index article on Google” toggle to turn off Google indexing.