Editor SEO Best Practices

• Post Titles - Including titles is critical for increasing ranking & CTR. These titles must include:
• A short, compelling, and accurate description of the page (try to keep it under 60 characters)
• For the best results, use the primary keyword phrase as close as you can to the title’s beginning
• The brand’s name (only necessary for Feed pages)
• The post’s title needs to include the main post keywords (i.e.: the player’s name, team’s name, main location, etc.)
• It’s recommended to use the exact anchors on the title

Note: Avoid duplicate titles by making them unique for each post

Google may consider using other text in cases when a page's HTML title tag doesn't adequately describe the page. For example, a title can be:

• • • Too long
    • Stuffed with keywords
    • Contain no text or boilerplate text

- When the meta title doesn't stand Google requirements, Google replaces the web page titles with other on-page text. 
- The meta title needs to produce more readable and accessible information.
- When encountering an extremely long title, Google will select the most relevant portion rather than starting at the beginning and truncating the more valuable parts.

How to use: Begin by clicking on the 'Article title' section in the Editor’s 'Overview' menu. Add the title to the first field.

• Post Tags - Including tags will help you analyze your traffic, categorize posts and gain more robust insights and statistics through Google Analytics (which includes “content tags” as a custom dimension).

Note: When adding tags, you want to choose the main tags that describe the post in the best way. For example, if the post is about the Barca vs. Real Madrid game, the tags can be “Barca,” “Messi,” “Real Madrid,” etc. 

How to use: Click on the “Tags & SEO” button on the right side of the Editor to add tags to your article (you can add up to three).

• Meta Description - Including these descriptions is very important for CTR. For best results, they must include:
• A compelling description that accurately summarizes the page (try to keep this between 110 - 160 characters)
• The main keywords (also include secondary keywords if possible)
  
  Note: Avoid duplicate descriptions by making them unique for each post 

How to use:Click on the 'SEO description' section in the Editor's 'Overview' menu. If this field remains empty, the article's first 160 characters will be used for the SEO description.

• SEO Title- The SEO title is a major factor in helping search engines understand what your page is about, and they are the first impression readers have of your page, as they are shown in search results. Adding a good SEO title will optimize the article's ranking and increase its click-through rate.
  
  
  •  Write a short, unique, compelling, and accurate description of the page.
  •  Use the main targeted keywords within a naturally phrased sentence.
  •  Keep it short, between 50 - 60 characters.

  Note: If this field remains empty, the article’s title will be used as the SEO title.
  

  how to use: Click on the 'SEO title' section in the Editor's 'Overview' menu. If this field remains empty, the article's title will be used for the SEO title. 
  
  
• Subheadings - The subheadlines are a big part of SEO and help to generally promote the site and increase its Google search rankings.
•  Provide structure and hierarchy of the page:
  For the main heading, use the main target keyword phrase. For the subheadings (h2-h4), use secondary keyword phrases and variations (long-tail keywords, synonyms, etc.).
  
  
  
• Divide the text into paragraphs using headers to break up the text - improves readability and UX.
• Include keywords in your header tags - Google uses the headline keywords to better understand the page context and promote it accordingly.
• Optimize for featured snippets - use long-tail keyword phrases in headlines, and improve the chances of the given page to appear on Google’s featured snippets:
  
  
• Help the editors to build and organize the post and focus on each paragraph’s subject.
  

How to use: Highlight the text you want to add a subheading to and choose ‘h2/h3’ from the pop-up menu.

• Lists - Structured content is excellent for both Google and users. It can be unordered lists or ordered lists.
  
  The list helps to break up the text and organize it within the page, increasing reading chances. Additionally, bullet points can be useful for SEO by getting a featured snippet in Google search results.

How to use: Within the Editor, click on the “Add paragraph” button and then choose the “List” item.

• Styling -  Using ‘underline,’ ‘bold’ and ‘italic’ in a natural way throughout your article increases SEO by creating high-quality and unique content.
• Underline and Bold - Used to emphasize a word or a line
• Italic - Used for quoting a person

How to use: Highlight the text you want to style and choose the specific style from the pop-up menu.

• Image Captions and Alt Texts - Captions and alt text adds relevance to posts through keywords and aids in Google’s ability to rank the page.
  • A Caption is a brief image description displayed beneath the image and works in conjunction with the alt text. The purpose is to help the user understand the image idea and its context.
  • The Alt Text is an important attribute that describes the image for SEO and accessibility purposes which helps search engines understand its context. This text will be displayed when readers place the cursor over the image and also in cases the image fails to load (the alt is particularly important for cover images).
  • Best Practices:            
  • When uploading an image from Getty Images, the caption and the alt tags are automatically filled. You may edit the text for both of them to make the text shorter or more relevant to the post description.
  • When uploading an image from your computer, give the file a descriptive name (ex: doberman-dog.jpg)
  • After uploading the image, make sure to add a caption. Otherwise, the image will lack relevance & keywords to the post & alt text.
  • Keep the caption up to 150 characters and the alt text up to 125 characters. 

  Note: If the "Alt Text" field remains empty, the caption will be used as the image’s alt. so make sure it is short, relevant, and includes important keywords (if possible).                                                

  How to use: When uploading an image, fill in the “Caption” and "Alt Text" fields. 

  

• Article Subtitles - 

• The capability to present the articles' subtitles is within the “Cards” section
• The text for subtitles is taken from the “Meta Description” field in the Editor (if this field is empty, the first 160 characters of the description will be used).

How to use: Since the subtitles are taken from the “Meta Description” field, follow the instructions for adding a meta description as shown in the Meta Descriptions section. 

• Hyperlinks - Adding hyperlinks increases SEO by allowing users to navigate efficiently through a website, establish an information hierarchy, spread link equity (ranking power), and help Google find, index, and understand all of the pages on your site.
• Internal Links are hyperlinks that point to pages on the same domain.
• External Links are hyperlinks that point to other sources/websites.
• You can link to up to 10 pages for each post, and for best results, build internal links to the essential pages (ex: homepage, category pages, or other relevant posts)
• Internal links from the text’s body (not images) have the highest impact over other link formats (footer, sidebar, etc.)

How to use: To add a hyperlink, highlight the anchor text and click on the“Adding a Link” button and then add the page URL.

• For external links, the best practice is to open a new tab
  For Internal links - the best practice is to open in the same tab
• Nofollow is covered later in the guide. 

• Hyperlink Suggestions - We have created a unique feature that suggests which Feed pages should be added to your articles as hyperlinks based on the written content.

How to use: Click on the 'Hyperlinks' section in the Editor's 'Overview' menu. When this subsection is opened, hyperlink suggestions will automatically appear based on the article's content, where you can choose between pages or posts (it’s important to try both options in order to find more relevant content that can be linked to). During the writing process, the author can click the 'refresh' button to view the most updated results. Just copy the relevant URL and paste it on the relevant anchor text inside the article.

• External Links - Adding trustworthy and informative external links of high-quality websites to your pages will help improve your website’s credibility and improve your website’s authority by providing a viewer with references.
• Use external links from popular and relevant pages highly ranked and related to your web page’s content
• We recommend one or two external links per article (but this depends on the article’s length)

How to use: Follow the instructions for adding hyperlinks as described in the Hyperlinks section.

• Nofollow Attributes - When using External Links, there are situations when we need to add a rel=“nofollow” meta tag. This rel=“nofollow” attribute instructs search engines not to follow specific outbound links, so the link does not pass authority to (or “endorse”) the linked webpage.  
  
  We suggest using the Nofollow Attribute when linking to advertisements, sponsored links, links in press releases, and paid links.

How to use: To add a rel=“nofollow” to a link, mark the anchor text and click on the “Adding a Link” button. After pasting the link, check the “Add no follow” box. Now Google will treat this hyperlink as a nofollow link.