Creating a New Page in Craft
- Feed Page - When creating a new Feed page in Craft, it is important to fill out all of the required information, including the Page Title section, Feed section, Page URL, Meta Title, and Meta Description.
How to use: Within Craft, click on “Create a New Page,” choose the right “Feed Page” template, and fill in all required fields.
- Page Title: Must include the main focus keyword phrase (the keyword phrase you want to be ranked for): length - maximum of 115 characters.
- Subtitles: Short category’s description. Must include the longtail variations of the focus keywords (longer variations of the main keyword/phrase of the page): length - maximum of 200 characters.
- Alt-text: Image description. The Alt Text helps make the image and its context accessible to Google and its users and serves as an anchor if the image is used as a link.
Best Practices:- When uploading an image from Getty Images, the caption and the Alt tags are automatically filled. You may edit the text for both of them in order to make the text shorter or more relevant to the post description.
- When uploading an image from your computer, give the file a descriptive name (ex: doberman-dog.jpg)
- After uploading the image, make sure to add a caption. Otherwise, the image will lack relevance & keywords to the post & alt text.
Note: In our platform, the alt text is added automatically to images taken from Getty images, but for uploaded images, the caption serves as the alt text so make sure it is short, relevant and includes important keywords (if possible).
How to use: When uploading an image, fill in the “Caption” field: length - maximum of 50 characters. - Feeds Meta Title - The Feeds Meta Title is the first element that the user sees on Google search results, and therefore is very important to SEO.
- Since it is the first thing a user sees, this title should include the main targeted keyword (what the searcher looked for) and must be 75 characters or less
- We suggest using keywords strategically, either once or twice within the title, as to not overdo it
- The brand’s name (only necessary for Feed pages)
- It is essential to place the most relevant keywords at the beginning of the title so as users skim the result listings, your most prominent information is displayed first.
- For example:
Note: Avoid duplicate titles as they may indicate duplicate content, which can hurt your Google rankings. We recommend creating a template for all the same pages that have the Feed/ destination (see below)
How to use: Within Craft, click on “Advanced page settings” and fill in the page’s meta title.
- Meta Description Tag - Adding a Meta Description Tag to your Feed page will increase SEO. The recommended length is between 50–160 characters (for more information, go to Editor - Meta Description above).
How to use: Within Craft, click on “Advanced page settings” and fill in the page’s meta description.
Note: Avoid duplicate descriptions as they can negatively impact your SEO. We recommend creating a Meta Description template to make it easier when you create a new page (see below)
- Feed URL - When creating your Feed page URL, combine the main targeted keywords with three to five words to form a coherent and descriptive URL.
- We suggest keeping it between 50 to 60 characters
- When writing your URL, it is important to keep the site hierarchy intact for both Google and site users, so make sure to keep the site flow consistent. (ex: https://www.90min.com.com/teams/ shows the site hierarchy so when adding a Feed page, add the relevant keyword to the back to form a new URL -https://www.90min.com/teams/arsenal)
- Author Pages - As part of Google’s E-A-T (Expertise, Authority and Trustworthiness) update, every news and publishing website must include a proper Author page, including:
- Author’s name and profile image
- Author’s social media profiles (if applicable)
- Author’s description or short bio, byline, and joining date
How to use: The author page is auto-generated for each user with a “writer” access to Voltax CMS.
- Author’s Byline - An author byline is a line at the top of an article that names the authors’ additional information—for example, the author's main sports, league, team’s name, expertise, etc.
As part of the Google algorithm update E-A-T, the byline helps to increase users’ credibility and expertise.